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Website Redesign — Design Directions

Client-preferred directions for review: Forest & Cream and Slate & Citrus, each with a video-hero option so we can decide between a static and moving hero together.

Internal review draft

Editorial Luxury

Forest & Cream

Deep forest green, warm cream, and a brass accent — literary, considered, quietly luxurious.

Fraunces + Inter

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VIDEO

Video Background Demo

Forest & Cream — Video Hero

Same Forest & Cream direction, with a looping grazing-cows video background in the hero instead of a static photo.

Fraunces + Inter · Video

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Bold & Architectural

Slate & Citrus

Deep slate blue with a vivid citrus-orange accent — the boldest, most literal nod to the existing brand orange.

Archivo + Inter

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VIDEO

Video Background Demo

Slate & Citrus — Video Hero

Same Slate & Citrus direction, with a looping video background in the hero instead of a static photo — a proof of concept for the client’s video question.

Archivo + Inter · Video

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